Case Study: UNTHA UK boosts LinkedIn visibility and leads with The Bigger Boat

Untha UK boosts LinkedIn leads and orders with The Bigger Boat

Untha UK, a division of a renowned industrial shredder manufacturer, faced the challenge of operating in a highly competitive market with a long sales cycle and high-value products. Their need extended beyond simple lead generation to maximizing conversions from existing opportunities within their CRM. To address this, they partnered with The Bigger Boat to develop a coordinated organic and paid LinkedIn strategy.

The Bigger Boat implemented a solution beginning with strategic workshops to define customer personas and key messages. They then executed a quarterly content plan featuring both organic posts to engage audiences and paid ads targeted at specific decision-makers. This approach included campaigns for a new shredder hire service and a major sales event. The Bigger Boat's strategy resulted in a significant measurable impact, including a marked increase in impressions, reactions, shares, site traffic, and leads generated, directly leading to an uplift in orders.

Untha UK