Case Study: Riverside modernises its brand and website while protecting SEO with The Bigger Boat

Riverside modernises brand and protects Google rankings with The Bigger Boat

Riverside, a company specializing in commercial waste balers and compactors, faced a challenge where its dated brand identity and website failed to reflect its exceptional products and customer service, creating a disconnect with potential new clients. The vendor, The Bigger Boat, was tasked with modernizing the brand from the ground up while also ensuring the company's strong SEO performance and high Google rankings for key search terms were not lost during a website migration.

The Bigger Boat completely modernized Riverside’s brand identity and designed a new SEO-savvy website with improved UI/UX and lead generation functionality. The solution included a carefully planned website migration to preserve valuable search rankings. This transformation successfully bridged the gap between customer perception and the outward-facing brand, giving visitors immediate confidence without compromising the traffic and leads Riverside's business relied on.

Riverside