Case Study: Mizaic boosts NHS lead engagement with The Bigger Boat

Mizaic generates 18 leads in a six-week LinkedIn campaign with The Bigger Boat

The customer, Mizaic, is a medtech firm with a unique SaaS product designed for the NHS to improve medical record efficiency and patient care. Their challenge, addressed by vendor The Bigger Boat, was nurturing leads during a long, complex sales cycle to high-value, diverse stakeholders within NHS trusts.

The Bigger Boat implemented a persona-led strategy involving an eight-stage email nurture sequence and targeted LinkedIn ads. This solution achieved an impressive average open rate and generated 18 new leads, successfully warming up cold prospects for Mizaic's sales team.

Mizaic