Case Study: hoomph drives HR leads with The Bigger Boat

Hoomph drives HR leads with The Bigger Boat through a cost-effective card game campaign

The customer, Hoomph, is a creative HR consultancy that needed a distinctive lead-generation campaign to stand out from competitors and stay authentic to its vibrant brand identity. The challenge was to avoid traditional, crowded digital ad spaces and instead create a more personable and cost-effective method to engage its target audience. The vendor, The Bigger Boat, was tasked with developing this strategy.

The Bigger Boat created "hoomph vs HR," a parody card game inspired by Cards Against Humanity. This playful, print-based asset featured witty HR scenarios and was complemented by targeted emails, organic social content, and a digital extension pack. The solution allowed Hoomph to put its personality front and centre, creating genuine opportunities to start conversations with prospective clients in a less competitive space than traditional digital ads.

Hoomph