Case Study: Dominion achieves a bold rebrand and digital growth with The Bigger Boat

Dominion strengthens its rebrand after 40 years with The Bigger Boat

Dominion, a second-generation family-run printing business specializing in large-format print, faced the challenge of modernizing its brand to reflect its ambition and new female leadership under managing director Verity. The company needed a refreshed identity that honored its heritage while positioning it for growth and attracting high-value clients directly. The Bigger Boat was engaged to provide a strategic rebrand and digital overhaul.

The Bigger Boat delivered a complete rebrand, including a new visual identity, tone of voice, and a performance-driven website with an SEO strategy. The solution was supported by educational content and a PR launch that highlighted the company's commercial success. The results included securing coverage in leading trade publications like Printweek and Print Monthly, and the rebrand was shortlisted for a 'Best Rebrand' award. The Bigger Boat's holistic approach successfully repositioned Dominion as a bold, contemporary print partner.

Dominion