Case Study: Dominion boosts visibility and leads with multi-channel campaign by The Bigger Boat

Dominion drives 94 downloads and boosts LinkedIn interactions 170% with The Bigger Boat

The Bigger Boat was engaged by Dominion, a large-format print specialist, to help the company maintain momentum following a strategic rebrand. The challenge was to position Dominion as a proactive partner that makes print easy for marketing agencies and to generate 20 high-quality leads in a highly competitive landscape.

The Bigger Boat's solution was a multi-channel campaign centered on a gated "Agency Playbook" designed as a valuable educational resource. This was supported by paid LinkedIn ads, organic social media, targeted website content, and email outreach. The campaign generated 94 playbook downloads, far exceeding the lead goal. It also significantly increased brand visibility, with LinkedIn interactions rising by 170% and reach increasing by 49%.

Dominion