Case Study: CheckFire boosts media visibility and share of voice with strategic PR from The Bigger Boat

CheckFire boosts share of voice by 60% with The Bigger Boat

CheckFire, a trusted fire safety equipment supplier, faced a significant visibility gap in its competitive market, with competitors dominating media coverage. Partnering with The Bigger Boat, its challenge was to enhance brand awareness, build trust, and increase its share of voice ahead of the launch of its CommanderEDGE LFX fire extinguisher range.

The Bigger Boat implemented a strategic PR solution that included media relations and a digital PR campaign. This effort secured 73 media mentions with an editorial reach of 39.3 million and increased CheckFire's share of voice by 60%, solidifying its position as an industry leader.

CheckFire