Case Study: Richard Western achieves a 27% conversion rate with Bigfork Limited

Richard Western achieves a 27% conversion rate with Bigfork Limited

Richard Western, a manufacturer of high-quality agricultural trailers, faced the challenge of creating a new B2B website to showcase its product range and support its dealer network. They appointed Bigfork Limited to handle the design and development of this new site, which needed to effectively present technical product information and help potential customers find dealers.

Bigfork implemented a user-friendly website with tabbed product pages for easy navigation, a dealer locator feature, and customer-focused content like support materials and testimonials. The solution successfully positioned the Richard Western brand as premium and reliable. The new website achieved an exceptional 27% conversion rate, far exceeding the B2B average of 2.2%.

Richard Western