Case Study: JustAnswer achieves reliable marketing test monitoring with Bigeye

JustAnswer saves 320 hours with Bigeye

JustAnswer, a company that connects people with experts for on-demand advice, faced challenges ensuring the integrity of its numerous marketing A/B tests. Issues like data quality problems and infrastructure errors often compromised results, forcing them to scrap experiments. Their internal monitoring dashboard was inflexible, required constant manual checks, and consumed significant engineering time to maintain. This led to lost investment and hindered their website optimization goals.

To solve this, JustAnswer implemented Bigeye for automated data monitoring. Bigeye automatically applies predefined data checks to new tests, monitoring for over 30 potential issue types and sending immediate alerts. This solution saved the data engineering team an estimated 320 hours in development time and saves business users 100 hours monthly on data quality management. With Bigeye, over 40 users can now confidently monitor their own tests, ensuring reliable data and optimal marketing performance.

JustAnswer