Case Study: JustAnswer achieves reliable marketing testing and faster data quality monitoring with Bigeye

How JustAnswer uses Bigeye to ensure optimal marketing results and drive customer acquisition and revenue performance for their business

JustAnswer, the world’s largest Q&A website connecting people with experts, needed a reliable way to monitor dozens of concurrent A/B tests across its site. Before Bigeye, teams relied on a custom internal dashboard that was hard to maintain, difficult for business users to understand, and often too slow to catch issues before experiments were compromised.

Using Bigeye’s data observability platform, including business-logic monitoring, anomaly detection, and data quality checks, JustAnswer automated experiment monitoring and alerting across its marketing tests. Bigeye now deploys predefined checks for new experiments, sends alerts to Microsoft Teams, and supports API-based automation, helping JustAnswer save an estimated 320 hours in tool development and maintenance, reduce business users’ data quality workload by 100 hours per month, and monitor more than 50 experiments monthly with greater confidence.

JustAnswer

Volodymyr Perepelytsa

Senior Project Manager