Case Study: Pet Supermarket boosts social engagement and brand loyalty with Bigeye

Pet Supermarket boosts social engagement across 225+ locations with Bigeye

Pet Supermarket, a prominent pet retailer, partnered with the agency Bigeye to revamp its outdated and inconsistent social media presence. The goal was to build a stronger online brand community and enhance its digital footprint.

Bigeye implemented a comprehensive social media strategy that included a pivot to dynamic video content and platform-specific approaches for TikTok, Instagram, Facebook, and Pinterest. They launched an In-Store Associate Ambassadors program to generate authentic content and used tiered paid media campaigns to support key initiatives. This strategic overhaul by Bigeye resulted in a notable increase in community engagement and followers, establishing a foundation for sustained growth and stronger brand loyalty.

Pet Supermarket