Case Study: Nutrafol achieves premium design at scale with Bigeye

Nutrafol scales premium design for 1M users with Bigeye

Nutrafol, a hair wellness brand, faced complex design demands and the challenge of maintaining brand consistency during a period of rapid growth following its acquisition by Unilever. They required agile, high-quality creative support to scale their visual excellence across expanding touchpoints. Bigeye provided a strategic design partnership to address this need.

Bigeye delivered graphic design for social media, email campaigns, packaging mockups, and custom presentation layouts. This solution ensured seamless brand alignment and maintained Nutrafol's elevated clinical aesthetic. The results supported the brand's explosive post-acquisition growth, during which it more than doubled turnover and became the second-largest brand in Unilever's Wellbeing division.

Nutrafol