Case Study: Luma & Leaf achieves rapid retail growth with Bigeye

Luma & Leaf launches into 1,200+ retail locations with Bigeye

Luma & Leaf, a clean skincare startup, entered a highly competitive market with ambitious goals for accessible pricing, bold design, and plant-powered efficacy. They partnered with the agency Bigeye to build a research-driven brand strategy that would help them rapidly achieve significant retail distribution and convert potential customers into believers.

Bigeye conducted extensive consumer research with over 5,000 skincare users to shape every strategic decision, from the company name to its minimalist brand identity and vibrant packaging. The agency developed targeted audience personas and executed an omni-channel digital marketing strategy across paid social, search, Amazon, and retail media networks. As a result, Luma & Leaf saw significant sales within days of launch and achieved rapid expansion into over 1,200 retail locations, including major chains like Whole Foods. Bigeye's comprehensive partnership was instrumental in propelling the brand from inception to impact.

Luma & Leaf