Case Study: Cat's Pride achieves standout retail expansion with Bigeye's Better Lighter Litter campaign

Cat's Pride scales nationwide retail creative with Bigeye

Cat's Pride, a leading lightweight cat litter brand, faced the challenge of cutting through a crowded market during a period of major retail expansion. To compete with larger household names, they partnered with the agency Bigeye to develop a branding and creative strategy that would highlight their core advantage.

Bigeye created "The Better Lighter Litter" campaign, a scalable concept built around bold design and playful copy. This approach was designed to make the brand's lightweight attribute feel like a major advantage and to maximize impact across various retail and digital touchpoints. The solution successfully positioned Cat's Pride as a heavyweight contender, driving increased market share and brand recognition.

Cat's Pride