Case Study: Buffbunny reaches Gen Z fitness enthusiasts with Bigeye

Buffbunny unlocks 9-figure growth insights with Bigeye

Buffbunny, an activewear brand, sought to expand its reach from its established Millennial customer base to Gen Z fitness enthusiasts. To achieve this growth, the company partnered with Bigeye for a strategic consumer research initiative to reposition its brand.

Bigeye conducted extensive focus group research to uncover key insights about the target demographic. This research-driven approach led to a revised brand messaging framework, new social content recommendations, and product line adjustments. As a result, Bigeye successfully helped Buffbunny reposition itself to engage a new generation of customers while protecting its existing organic growth.

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