Case Study: Proguard Protection Services boosts customer outreach and unlocks up to £80k monthly revenue with BigChange Delight

Proguard Protection Services boosts customer outreach to 54% and unlocks up to £80k monthly with BigChange

Proguard Protection Services, a security and life-safety solutions provider, faced a challenge in maintaining consistent communication with its existing customer base. With their sales team focused on new installations, only 15% of customers were contacted proactively each year, causing them to miss significant revenue opportunities. To address this, they turned to BigChange and its product, Delight.

By implementing BigChange's Delight platform, Proguard was able to activate its existing operational data to create targeted customer outreach. This solution dramatically increased their customer communication coverage from 15% to over 54% within just six months. The measurable impact for Proguard was unlocking between £30,000 and £80,000 in additional assisted revenue per month.

Proguard Protection Services