Case Study: The Royal British Legion raises £60,000 for Monte Cassino veterans with Big Wave PR

The Royal British Legion raises £60,000 with Big Wave PR

The Royal British Legion sought to support forgotten WWII veterans of the Italian campaign by funding a trip back to Monte Cassino and lobbying the government to extend official tours to all veterans. They engaged Big Wave PR to create a fundraising event to help achieve this goal.

Big Wave PR organized a fundraising rugby match and gala ball, securing celebrity participants and auction prizes. The event was a success, raising £60,000 to fund the trip. The publicity and example set by the event helped convince HM Treasury to change policy, extending LIBOR-funded tours to all WWII veterans. Big Wave PR's work resulted in significant funds raised and a major change in government policy.

The Royal British Legion