Case Study: The Royal British Legion delights D-Day 75 veterans with Big Wave PR

The Royal British Legion brings 250 veterans to D-Day 75 with Big Wave PR

The Royal British Legion faced the challenge of organizing a final, major commemorative trip for D-Day veterans, many of whom were in their 90s. They needed to provide light relief and entertainment for 250 veterans during an emotional sea crossing but had no budget to hire performers. They enlisted the PR agency Big Wave PR to secure top talent who would be honored to participate.

Big Wave PR successfully secured a stellar lineup of acts by inviting performers who were eager to be part of the historic event. The solution included entertainment from Rod Stewart, a historian lecture from Peter Snow, a dance performance from AJ Pritchard of Strictly Come Dancing, and shows from the D-Day Darlings and magician Richard Jones. The impact was a highly successful and emotional journey for the veterans, who enjoyed daily performances that provided camaraderie and distraction. Big Wave PR delivered an experience that the Royal British Legion described as amazing for their veterans.

The Royal British Legion