Case Study: Popeyes Louisiana Kitchen launches successful UK restaurant openings with Big Wave PR

Popeyes launches three UK restaurants with Big Wave PR

Popeyes Louisiana Kitchen sought to launch its first UK restaurant in Chelmsford and support its wider regional rollout, aiming to generate buzz and excitement, particularly with Gen-Z. The company engaged the PR agency Big Wave PR to manage this challenging introduction and build a strong community presence.

Big Wave PR implemented a multi-faceted campaign including influencer previews, public food sampling, media events with the CEO, live mariachi band performances, targeted advertising, and local community partnerships. This solution successfully launched restaurants in Chelmsford, Romford, and Cambridge, resulting in queues around the block, rave reviews, strong word-of-mouth, and sustained demand, as credited in a client testimonial praising Big Wave PR's connections and results.

Popeyes Louisiana Kitchen