Case Study: Mid and South Essex NHS Foundation Trust boosts Anchor Programme sign-ups with Big Wave PR

Mid and South Essex NHS Foundation Trust boosts Anchor Programme sign-ups by 300% with Big Wave PR

The customer, Mid and South Essex NHS Foundation Trust, faced the challenge of raising local awareness for its Anchor Programme, a landmark project created to help people find jobs at Southend Hospital. The trust engaged the vendor, Big Wave PR, to promote the programme and the opportunities it offered to the community.

Big Wave PR implemented a solution that involved creating a bank of staff case studies and deploying a multi-channel campaign using digital and print advertising, press releases, and an infographic film. The campaign secured coverage on major regional news outlets like ITV Anglia and BBC Essex. The vendor's work resulted in a significant measurable impact: digital radio ads achieved 100,000 impressions, online ads had an above-average click-through rate, and most notably, sign-ups for the Anchor Programme exceeded expectations by over 300%. The project's success led to its extension and it won a national innovation award.

Mid and South Essex NHS Foundation Trust