Case Study: Las Iguanas achieves packed launch events and local buzz with Big Wave PR

Las Iguanas launches new restaurants with Big Wave PR, drawing 850 people to opening night

Las Iguanas, a chain of Latin American restaurants, needed a PR agency to help launch a new location and support its expansion plans in Essex. They hired Big Wave PR to generate local buzz and spread the Latin vibe for their new restaurant opening.

Big Wave PR executed a large launch party featuring salsa dancers, a band, and cocktail making sessions, which was attended by 850 people. They also managed influencer events and secured rave reviews. The vendor's successful work led to Las Iguanas contracting them for multiple additional restaurant launches. The openings generated significant word of mouth, helping to position the chain as one of the most popular in the area.

Las Iguanas