Case Study: Explore Essex boosts awareness and visitor numbers with Big Wave PR

Explore Essex launches 101 things to do with Big Wave PR

Explore Essex, a service of Essex County Council responsible for the county's parks and heritage places, faced the challenge of boosting awareness of its new brand and increasing visitor numbers. They engaged the PR firm Big Wave PR to gain editorial coverage and promote their sites to local families.

Big Wave PR created a fresh campaign titled "101 things to see and do across Essex." The solution involved a professional photoshoot and a targeted media launch. The results were significant, with all local newspapers and online channels providing coverage, a live interview on BBC Essex, and strong engagement from families. The campaign successfully hit all its media targets and was extended due to its impact.

Explore Essex