Case Study: Essex builds awareness as a great place to live, work and visit with Big Wave PR

Essex reaches 100,000+ OTS in three months with Big Wave PR

The vendor Big Wave PR delivered a place marketing campaign for their customer Essex. The challenge was to quickly position Essex as a premier destination for living, studying, working, investing, and visiting, requiring a full marketing strategy and campaign within a tight three-month deadline.

Big Wave PR's solution involved revitalizing the #ThisisEssex brand with a new strapline, targeted advertising on the London Underground, and a comprehensive digital hub. The results included over 100,000 advertising impressions on the target audience, digital reach of over 50,000 people, successful media placement, and a lasting content legacy for the region, all delivered on time and on budget.

Essex