Case Study: East Herts & North Herts District Councils boost High Street confidence with Big Wave PR

East Herts & North Herts District Councils reach 320,396 with Big Wave PR's Shop Safe, Shop Local campaign

The customer, East Herts & North Herts District Councils, needed to give residents confidence to safely return to the high street post-pandemic. They engaged the vendor, Big Wave PR, to execute a public relations and marketing campaign using funds from the Re-opening the High Streets Safely Fund.

Big Wave PR launched the "Shop Safe, Shop Local" campaign, which included press releases, a marcomms toolkit for towns, targeted advertising across multiple channels, and digital iVAN tours. The campaign achieved a massive reach, including over 320,000 through media relations and 880,000 via newspaper ads. The vendor's efforts were successful, with the high streets bouncing back and a high proportion of independent shops reopening.

East Herts & North Herts District Councils