Case Study: Civic Theatre boosts ticket sales and awareness with Big Wave PR

Civic Theatre boosts target coverage with Big Wave PR

The Civic Theatre in Chelmsford was struggling with time pressures and needed external PR assistance to boost awareness for its diverse events program. They enlisted Big Wave PR to manage their press function and drive ticket sales.

Big Wave PR implemented a full theatre PR campaign, which included setting up a press office, securing event listings, selling features into arts media, and staging VIP events for journalists. This strategy achieved sustained coverage in target publications like The Guardian and the Essex Chronicle, leading to improved press relations and incremental ticket sales for the theatre.

Civic Theatre