Case Study: Carers Rights Day (Essex) boosts carers’ rights awareness with Big Wave PR

Carers Rights Day (Essex) reaches 714,000 with Big Wave PR

The customer, Carers Rights Day (Essex), faced the challenge of reaching over 124,000 unpaid carers across the county who were largely unaware of their rights and the support available to them. Their brief to vendor Big Wave PR was to boost awareness and inform this audience, with a focused campaign for Carers’ Rights Day.

Big Wave PR implemented a community-focused solution centered on a touring roadshow using a branded double-decker bus that visited 12 towns. They supported this with media relations featuring case studies and a concise social film explaining carers' rights. The results included 33 news pieces, a media reach of 714,000, and meaningful one-to-one discussions for carers in their communities. The client, Big Wave PR reports, became the lead spokesperson on Carers’ Rights Day and delivered all key messages with positive sentiment.