Case Study: Pitlochry Festival Theatre drives summer season success with Big Think Agency

Pitlochry Festival Theatre earns 7,938,570 impressions with Big Think Agency

Pitlochry Festival Theatre required a marketing campaign to promote its extensive Summer 2025 programme of shows, aiming to ensure each production attracted a full audience over a seven-month season. Big Think Agency was engaged to deliver an agile, multi-channel solution.

Big Think Agency implemented a comprehensive campaign incorporating OOH, press, audio, and a suite of digital placements on platforms like Meta and Google. The strategy included ongoing optimization to combat ad fatigue. This approach generated nearly 8 million digital impressions and drove over 2,000 ticket sales directly from Meta ads, contributing to a highly successful season for the theatre.

Pitlochry Festival Theatre