Case Study: Pitlochry Festival Theatre builds buzz and boosts Winter Words visibility with Big Think Agency

Pitlochry Festival Theatre builds buzz for Winter Words Festival 2025 across 3 Scottish regions with Big Think Agency

Pitlochry Festival Theatre sought to drive awareness and ticket sales for its Winter Words literary festival, a key January event. The theatre engaged Big Think Agency to design a promotional campaign that would build anticipation and reach both loyal and new audiences across Scotland.

Big Think Agency implemented a multi-channel campaign combining high-impact outdoor advertising in key Scottish locations with targeted digital ads. The solution used printed and digital outdoor formats, strategic Google Display placements on major news sites, and retargeting ads to re-engage past attendees. This approach successfully built strong visibility and sustained momentum for the festival, leading to continued partnership for the following year's event.

Pitlochry Festival Theatre