Case Study: Paisley Musical & Operatic Society boosts ticket sales with Big Think Agency

Paisley Musical & Operatic Society reaches over 108k listeners with Big Think Agency

Paisley Musical & Operatic Society needed to promote their 2026 show 'Grease' and drive ticket sales across the Central Belt of Scotland with a limited advertising budget. They engaged Big Think Agency to deploy a cost-effective, multi-channel campaign that could maximize their reach and impact.

Big Think Agency implemented an integrated strategy using hyper-local press, community poster distribution, and strategic out-of-home placements, which was amplified by digital performance channels like Meta, Google Performance Max, and Spotify. The campaign successfully reached over 474,000 digital impressions and 108,000 local music fans on Spotify, while also securing 24% in added-value media spend. This approach built massive local momentum and drove strong ticket sales for the client's town hall run.

Paisley Musical & Operatic Society