Case Study: Paesano Pizza achieves a high-impact Southside launch with Big Think Agency

Paesano Pizza reaches 3M+ people with Big Think Agency

The customer, Paesano Pizza, faced the challenge of launching its third restaurant in Glasgow's Southside. While anticipation was high, they needed a strategic partner to own the launch and generate specific, measurable buzz. They enlisted Big Think Agency to execute a comprehensive marketing campaign leveraging digital, out-of-home (OOH), and influencer strategies.

Big Think Agency implemented a multi-channel solution using paid and organic social media on TikTok and Meta, OOH advertising across Glasgow, and a pre-opening influencer event. The campaign successfully reached almost 400,000 people via paid social, captured over 1,400 leads, and generated over 150 pieces of unique social coverage from influencers with a combined following of over 3 million. The vendor's efforts ensured a highly successful launch that deeply embedded the new Paesano Pizza location into the local community.

Paesano Pizza