Case Study: Paesano Pizza drives footfall and brand reach with Big Think Agency

Paesano Pizza boosts digital reach to 1.8M with Big Think Agency

Big Think Agency helped its long-standing client, Paesano Pizza, run a campaign to drive footfall into its three Glasgow restaurants. The challenge was to promote the newly-opened Shawlands branch while increasing customer visits across all locations.

The solution involved a digital and in-restaurant "Naples Giveaway" competition. Big Think Agency created QR code passports given with bills to encourage entry across branches, supported by targeted Meta and TikTok ads. The results were significant, with a total digital reach of over 1.8 million people and a 45% open rate from the client's email database, successfully trebling the results from a previous campaign.

Paesano Pizza