Case Study: National Theatre of Scotland achieves sell-out success with Big Think Agency

National Theatre of Scotland sells out 6 of 12 venues with Big Think Agency

The National Theatre of Scotland, a national theatre company, sought to promote its brand-new production, "Through the Shortbread Tin," across Scotland. Their challenge was to drive ticket sales and ensure visibility for the debut tour across both major cities and rural areas. Big Think Agency was engaged as their media agency to execute this multi-channel campaign.

Big Think Agency implemented a strategy combining digital platforms like Meta, Google, and YouTube with hyper-local offline methods including press, out-of-home placements, and postal distribution. This robust approach ensured comprehensive coverage across the Scottish landscape. The campaign was highly successful, generating over 5.6 million digital impressions and 964 trackable conversions, ultimately helping to sell out 6 out of the 12 tour venues.

National Theatre of Scotland