Case Study: National Theatre of Scotland drives nationwide ticket sales with Big Think Agency

National Theatre of Scotland drives 52,209 website visits with Big Think Agency

The National Theatre of Scotland faced the challenge of generating nationwide excitement and driving ticket sales for a four-month theatre tour of The High Life. Their goal was to maintain campaign momentum across multiple cities including Glasgow, Edinburgh, Aberdeen, and Inverness. They engaged Big Think Agency to develop an integrated media campaign to achieve this.

Big Think Agency implemented a sustained, multi-channel campaign using paid social, Google ads, Spotify, podcasts, radio, press, outdoor advertising, and premium digital displays. Their strategy involved using creative content that celebrated the show's nostalgia and continuously optimizing media investment based on performance. This approach by Big Think Agency generated over 2.08 million impressions, reached a potential audience of 678,000 people, and drove more than 52,000 website visits, successfully supporting ticket sales across all venues.

National Theatre of Scotland