Case Study: Dundee Rep Theatre boosts ticket sales with Big Think Agency

Dundee Rep Theatre drives 1,243 direct purchases with Big Think Agency

Dundee Rep Theatre, a cornerstone of Scottish theatre, faced the challenge of building awareness and driving ticket sales for its 2025 Christmas production, Jack and the Beanstalk, during a highly competitive period. Big Think Agency was enlisted to execute a targeted media campaign to meet this objective.

Big Think Agency implemented a multi-channel strategy using digital advertising on Meta, TikTok, and Google, complemented by targeted outdoor advertising. The solution featured sequential digital storytelling and a memorable 3D spillboard installation of the campaign's Highland Cow character. The campaign was highly successful, achieving a 7.3% conversion rate and driving 1,243 direct purchases, demonstrating strong local engagement and sales for Dundee Rep Theatre.

Dundee Rep Theatre