Case Study: DF Concerts & Events boosts music event marketing with Big Think Agency

DF Concerts & Events manages 1,000+ annual events with Big Think Agency

Big Think Agency has worked with DF Concerts & Events, Scotland's largest music promoter, since 2021 to manage their extensive media buying and creative services for over 1,000 annual events. The challenge was to efficiently plan and execute a vast number of creative campaigns to meet ticket sale KPIs in a cost-effective way, while ensuring the promotions stood out across a complex media mix.

The solution implemented by Big Think Agency was a bespoke gig management process built via Monday.com, which streamlined briefs, asset design, budgets, and media planning. Big Think Agency handled all media placements, from TV and social ads to outdoor billboards and guerrilla marketing, alongside providing creative services like artwork and video creation. This collaborative approach ensured campaigns were both highly creative and effectively optimized, successfully promoting acts from debut gigs to major arena sell-outs.

DF Concerts & Events