Case Study: Converge Challenge boosts startup applications with Big Think Agency's multi-platform campaigns

Converge Challenge reaches 2.4m unique users with Big Think Agency

Converge Challenge, an initiative supporting academic entrepreneurs in Scotland, needed to reach its three distinct target audiences of university staff, students, and recent graduates to promote its startup competition. Their challenge was to effectively engage each group within a limited budget without relying on expensive direct university media placements. Big Think Agency was hired to plan and execute a multi-platform digital campaign to meet this goal.

Big Think Agency implemented a strategic media plan using LinkedIn to target staff and a mix of Meta ads, Google Display Network, and AdMaxim to reach students and graduates. They also guided the client's design team on adapting campaign collateral for various digital ad formats. The work by Big Think Agency drove significant results, consistently generating more than double the applications than available spaces. Their efforts reached 2.4 million unique users and generated 2.7 million digital ad impressions since 2022.

Converge Challenge