Case Study: City of Glasgow College boosts Open Day awareness and clicks with Big Think Agency

City of Glasgow College boosts Open Day clicks 15% with Big Think Agency

The City of Glasgow College commissioned Big Think Agency to raise awareness and boost attendance for its 2025 Open Days and course offerings, with a particular focus on targeting residents in Glasgow and a niche nautical sector audience.

Big Think Agency implemented a multi-platform digital advertising strategy across Meta, TikTok, and Google, utilizing targeted affinity audiences and strategic keyword research. The campaign was highly successful, generating 3.9 million impressions and an 85,000 click-through rate for the general pre-awareness activity. The vendor achieved a 92% decrease in cost-per-click and a 179% increase in click-through rate compared to the previous year.

City of Glasgow College