Case Study: Cafe Andaluz boosts covers and walk-ins with Big Think Agency's OOH and digital campaign

Cafe Andaluz boosts weekly covers by 5.1% with Big Think Agency

Cafe Andaluz, a group of Spanish restaurants, faced the challenge of staying relevant and top-of-mind in a competitive dining scene. The long-standing brand needed to re-ignite interest among its existing customers while also appealing to a younger demographic. Big Think Agency was engaged to develop a creative media campaign to address this.

Big Think Agency developed the "Made For Sharing" campaign, which included a new photoshoot and an energetic video to promote the shared experience of dining. This creative was deployed through a phased multi-media approach using digital channels and out-of-home (OOH) advertising. The campaign successfully increased brand awareness and conversions, leading to 3,740 additional customers and a 5.1% weekly increase in covers compared to the previous year.

Cafe Andaluz