Case Study: Blair Drummond Safari Park drives awareness and bookings with Big Think Agency

Blair Drummond Safari Park reaches 1M+ users with Big Think Agency

Blair Drummond Safari Park sought to redefine the corporate experience with the launch of its new Lions' Den boardroom, which overlooks a lion habitat. The challenge was to generate significant awareness and drive bookings for this new dual-purpose space, targeting both corporate clients and visitors. Big Think Agency was enlisted to handle the launch campaign.

Big Think Agency executed a multi-channel launch event featuring a ribbon-cutting ceremony with high-profile radio guests, press, and social media influencers. The strategy capitalized on the event's energy to capture authentic testimonials and reaction content, which fueled a wave of online news features, radio mentions, and viral social posts. This campaign delivered over 1 million total users reached and drove a measurable surge in web traffic and direct booking requests for Blair Drummond Safari Park.

Blair Drummond Safari Park