Case Study: Blair Drummond Safari Park achieves record ticket sales with Big Think Agency

Blair Drummond Safari Park drives 1,000+ ticket purchases with Big Think Agency

Blair Drummond Safari Park, a beloved Scottish institution, faced the challenge of re-engaging its audience and driving ticket sales following its annual winter closure. Big Think Agency was enlisted to plan and execute a comprehensive re-opening campaign to achieve this goal.

Big Think Agency developed a multi-channel campaign that focused heavily on digital advertising, utilizing remarketing and first-party data to target six core audiences with nine different ads featuring high-quality animal photography and a hero video. This digital activity was supported by a series of regional radio ads. The solution drove over 1,000 ticket purchases directly from digital ads, earned 826,876 impressions, and achieved a 13.87 return on ad spend, resulting in multiple sold-out days including the re-opening weekend.

Blair Drummond Safari Park