Case Study: Allied Vehicles launches MAXiCab with Big Think Agency

Allied Vehicles launches MAXiCab in September 2025 with Big Think Agency

Big Think Agency was hired by Allied Vehicles to launch their new MAXiCab, the next generation of black taxi. The challenge was to successfully introduce this new market player, moving beyond a simple announcement to showcase its key selling points like affordability, advanced technology, accessibility, comfort, and sustainability.

The solution was a fully integrated launch campaign developed by Big Think Agency. This involved strategic planning, studio and location filming, and the creation of a wide range of assets from sales materials to a Sky TV advertising campaign. The agency captured high-quality content to fuel consistent messaging across all channels. The campaign culminated in a national TV advert in September 2025, successfully establishing the MAXiCab's market position and ensuring a memorable first impression.

Allied Vehicles