Case Study: Xyngular achieves faster churn prediction and higher model accuracy with Big Squid’s Kraken platform

Xyngular - Customer Case Study

Xyngular is a direct sales company that sells health products and helps distributors build their own businesses. As its business depended on both retail customers and distributors, Xyngular needed better forecasting and churn prevention capabilities than its existing BI tools could provide. Big Squid, Inc. stepped in with its Kraken platform to help Xyngular’s BI team add predictive and prescriptive analytics without hiring a full-time data scientist.

With Big Squid, Inc.’s Kraken platform, Xyngular’s analysts were able to build and deploy a production-ready churn model in just 3 weeks, predicting which customers would churn within 30 days of their first order. The team has since built 14 additional churn models that improved accuracy by 25%, while also using automated machine learning to iterate on models in hours or days at a fraction of the cost of traditional consulting projects.

Xyngular

Jeremy Meredith

Vice President of IT