Case Study: USCCA reduces churn and identifies at-risk customers with Big Squid’s Kraken platform

USCCA - Customer Case Study

USCCA, a membership organization that offers self-defense education, training, and insurance-backed protection services, needed to improve customer retention and reduce churn while also increasing the quality of inbound leads. As the company grew rapidly, it wanted to better understand which customers were most likely to cancel or expire and identify the traits of its most loyal members. Big Squid, Inc. provided the analytics technology to help them tackle this challenge.

Using Big Squid, Inc.’s Kraken platform, USCCA analyzed customer data to find patterns among former customers and pinpoint traits associated with churn at the individual level. The model also helped validate existing assumptions and exposed gaps in the data USCCA should collect going forward. As a result, the company established a baseline for churn reduction efforts and gained clearer insight into the attributes of high-value customers for future targeting.

USCCA