Case Study: Larry H. Miller Dealerships boosts repeat car sales with Big Squid, Inc.'s predictive analytics

Larry H. Miller Dealerships - Customer Case Study

Larry H. Miller Dealerships, one of Utah’s largest auto dealership groups with 64 locations across 7 states, needed a better way to drive repeat business and reduce reliance on costly new-customer acquisition. To improve the odds of customers returning for their next vehicle purchase or service visit, the company wanted to identify when customers were likely to upgrade, what they could afford, and which makes and models they would be interested in.

Big Squid, Inc. implemented Smart Payment segmenting along with Purchase and Repurchase propensity models to predict which customers were most likely to buy, what vehicles they were likely to choose, and which inventory options fit them. Big Squid, Inc. also connected these predictions directly to Larry H. Miller Dealerships’ marketing automation platform via API, enabling highly targeted, automated email campaigns and reducing manual work for sales and marketing teams.

Larry H. Miller Dealerships

Larry H. Miller

Larry H. Miller Dealerships