Case Study: Tia redefines women’s healthcare with Big Spaceship’s absurdist brand campaign

Tia boosts sign-ups 139% with Big Spaceship

Tia, a healthcare company focused on women, faced the challenge of addressing a biased healthcare system that often leaves women feeling dismissed. They partnered with Big Spaceship to craft a new visual identity and voice to better connect with a broader audience and position themselves in opposition to medical gaslighting.

Big Spaceship developed a campaign using absurdist humor to highlight serious disparities in women's healthcare. This approach, grounded in personal experiences, sparked widespread conversation. The campaign successfully drove a 139% increase in sign-ups, a 67% increase in web traffic, and garnered 1 million impressions for Tia.

Tia