Case Study: State Street Global Advisors achieves top ETF brand awareness with Big Spaceship

State Street Global Advisors achieves #1 brand awareness with Big Spaceship

The customer, State Street Global Advisors, faced the challenge of not receiving credit as the pioneer of the exchange-traded fund (ETF) category. Big Spaceship partnered with them to build a breakthrough campaign that would cut through a noisy and complex market to highlight their innovation.

Big Spaceship developed a multi-channel campaign platform centered on the core benefit of precision, which is a key differentiator for ETFs. The solution included high-impact media, visual storytelling, and educational content. This strategy made State Street Global Advisors the #1 in brand awareness, preference, and product usage among its target financial advisors, with 83% of the primary target now viewing "precise" as a key attribute when selecting an ETF.

State Street Global Advisors