Case Study: Starbucks drives 85% visit intent and a 3% ticket increase with Big Spaceship's "We're on Summertime" campaign

Starbucks boosts visit intent to 85% with Big Spaceship

The coffee chain Starbucks partnered with the agency Big Spaceship to create a new seasonal reason for customers to visit and kick off the summer vibes. The challenge was to forge and deepen connections with customers by elevating small summer moments and promoting the new summer menu.

Big Spaceship developed the "We're on Summertime" campaign, a social-first platform focused on popular customer actions like shaking a drink. The solution included commercials, social assets, and vertical videos. The campaign was highly successful, driving an 85% visit intent among viewers and an 86% favorability score with younger audiences. Most importantly, Big Spaceship's work resulted in a 3% increase in average ticket size across North America for Starbucks.

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