Case Study: PEDIGREE boosts social engagement and grows TikTok following with Big Spaceship

Pedigree surpasses 100K TikTok followers with Big Spaceship

The customer, Pedigree, had an established social media presence that was not aligned with current best practices. They partnered with the vendor Big Spaceship to modernize their social strategy and better engage their audience on platforms like TikTok, Instagram, and Facebook.

Big Spaceship revitalized Pedigree's social media by implementing a new strategy focused on vertical video, partnerships with micro-creators, and a rapid response system for trends. This creator-led approach made the brand feel more authentic and human. The results were significant, including surpassing 100,000 followers on TikTok and achieving a major boost in engagement for their adoption-focused content.

Pedigree