Case Study: NFL builds a future fanbase with Big Spaceship’s social media marketing

NFL boosts fan engagement with Big Spaceship, generating 8.2M launch video views

The NFL faced the challenge of connecting with younger, Gen Z audiences to ensure future growth amidst increasing competition and cultural shifts. To address this, the vendor Big Spaceship developed a new social media marketing approach for the League's 100th season.

Big Spaceship's solution was an innovative campaign that turned fan tweets into the official confetti for Super Bowl LIV. This inclusive initiative showcased player personalities and generated massive engagement. The results were significant, including over 500,000 pieces of confetti, 8.2 million launch video views, 30,000 users engaging with #NFLTwitter in a week, and more than 300 press stories.

NFL