Case Study: Lightricks achieves brand clarity and unifies 10+ apps with Big Spaceship

Lightricks unifies 10+ apps and builds a $1B master brand with Big Spaceship

Lightricks, a mobile photo and video editing app company with a $1B valuation, faced the challenge of unifying its scattered ecosystem of over 10 apps under a cohesive brand strategy. The founder-led team brought in Big Spaceship to build a master brand that would bring organizational clarity and position the company for its future growth.

Big Spaceship developed a new brand strategy centered on owning the rewarding 'aha!' moment in the creative process. They created a transformative design system and the brand platform "Experience the magic of creating," which was adopted across the organization. The results included organizational alignment across leadership and product teams, providing a new framework for product positioning and an investor-ready narrative for Lightricks's next stage of growth.

Lightricks